Thinking of buying a new car? Don’t.
Trust me. Why? There is a theory that 21st century consumers value experiences, not products.
Unlike the boomer generation, the conspicuous consumers of the 1980s or the tech-fetishists of the 2000s, more of us now spend money to experience moments – as opposed to goods or services.
There’s a theory that this is a natural progression; after the agrarian, industrial and service economies we are now part of the ‘experience economy‘.
So far, so Forbes. But could the same theory be shifted from Instagram snaps of a Michelin-starred meal or a Grand Canyon sunset and applied instead to The Big Question?
Last week I wrote about Stephen Fry’s attack on, as he sees it, a maniac God. An atheist, Fry doesn’t believe in an omniscient, cloud-dwelling Creator, loving, judging and punishing.
But still God exists – because we need Him, or Her; the bearded man in the sky is a reflection of our concept of defeating death, of love without any end, of natural justice and order.
But if God wasn’t a being, a single entity, could He still exist? Hardly, you’d think (if you were a monotheist). He either is or He’s not. Either you believe in Him or you do not.
But what if – instead – God was an experience? What if, instead of spending our lives trying to attain a relationship with Him, we can connect with God through our experiences and our environment?
One man famously accumulated experiences but was not as a believer in God was Ernest Hemingway.
Having witnessed the horrors of mechanised warfare in the First World War (and being blown up by a mortar shell on the Italian front) the concept of a ‘good’ God may have too much for Hemingway to stomach (his subsequent novel about the war contains the notable line “all thinking men are atheists”).
Instead he found ‘nada’, nothing, the void. He wrote of this in his short story A Clean, Well-Lighted Place. At it’s end the main character, a waiter in a cafe, broods on the difficulty of sleep, of facing what waited at the day’s end.
It was a nothing that he knew too well…Our nada who art in nada, nada be thy name thy kingdom nada they will be nada in nada as it is in nada.
But nada is not all.
The same waiter has just closed up, sending home his last customer – an old man who sits on the terrace nightly, refusing to leave until closing time, one of “all those who need a light for the night”.
Facing his long night, in nada as it is in nada, the old man’s light is a simple human experience – the cafe, the brandy, the routine, the human contact. The waiter thinks:
It was all a nothing and man was a nothing and a man was a nothing too. It was only that and light was all it needed and a certain cleanness and order.
Here is God, not a cosmic figure reached by prayer or met after death but a connection here and now, an enlightened personal experience in this life in this world.
The human divine – only that.